The Art of WHY is a Book About Finding Your Purpose in Both Life and Business Then Mastering It

No matter where you are in life, The Art of Why is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement; it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.

Entrepreneur. Husband. Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the Founder and CEO of POTENZA™. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkness that had become his life, he found his WHY.

With his WHY as his driving force he now has five different companies under the POTENZA™ umbrella. His expertise lies in Advertising Technology, Marketing, Branding, PR, and software development. Russo’s company is on the Inc. 500/5000 list, he has been named Entrepreneur of the Year by The Independent Business Journal and is a member of the Robert K. Greenleaf Center for Servant Leadership. He lives with his wife, Jess, and their three daughters in Lafayette, LA.


Get your Copy of The Art of WHY Now! Available in Paperback, or Digital Formats

“Powerful! This book is a great investment into the breath taking future we all deserve!”

-Roquita Williams, President, World Trade Club

“The Art of WHY is a MUST read for aspiring entrepreneurs, coaches, consultants and anyone who feels like they’re meant to do something bigger in life.  I’m recommending this book to all of my clients…the clarity, confidence and inspiration it provides is priceless.

-Natasha Hazlett, CEO / Attorney at Fast Forward Marketing

“Frankie Russo candidly shares his own life lessons and tips to reactivate your thought process.  The exercises will enable you to map out the path to your greatest destiny. Brilliant Read!”

-Valerie Brunnberg, CEO  Fit, Fab, and Lean

“I wish I’d had this book in medical school. Fantastic!”

-John Anderson MD, Orthopedic Surgeon

“If you want to master your life check this out. Great book and killer content! I love the exercises! A must read!”

-Michael Manges, Singer/Songwriter

“This book is great! Ten easy steps and Chapter 6 was the best! Will be giving as business gifts this year! Kuddos to the guy who wrote this!”

-AnonymousAmazon Book Review

The Art of Why Book by Author Frankie Russo

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