Finding Your Way Through Purpose

Entrepreneur, Husband, Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the founder and CEO of POTENZA, INC., a family of marketing and technology companies. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkest hour that had become his life, he found his WHY.

Through his Writings and Speaking Events, Russo Shares His Purpose-Finding Mission and Helps Other Improves their Lives by Finding and Mastering their WHY.


Russo’s acclaimed book The Art of WHY provides the map for you to take action and become a pro at doing what you are meant to do.


Russo is an energetic speaker and motivator. Russo’s speeches seek to help people discover and optimize their true potential.


There are many ways you can apply your WHY in life. The Art of WHY E-Guide series offers all the tools you need to jumpstart your new life!

"The Art of WHY is a MUST read for aspiring entrepreneurs, coaches, consultants and anyone who feels like they’re meant to do something bigger in life.  I’m recommending this book to all of my clients…the clarity, confidence and inspiration it provides is priceless."

Natasha Hazlett

CEO/Attorney at Fast Forward Marketing

"Powerful! This book is a great investment into the breath taking future we all deserve!"

Roquita Williams

President, World Trade Club

"Frankie Russo candidly shares his own life lessons and tips to reactivate your thought process. The exercises will enable you to map out the path to your greatest destiny. Brilliant Read!"

Valerie Brunnberg

CEO - Fit, Fab and Lean

"I wish I'd had this book in medical school. Fantastic!"

John Anderson MD

Orthopedic Surgeon

"If you want to MASTER your life check this out. Great book and killer content! I love the exercises! A must read!"

Michael Manges


"This book is great! Ten easy steps and Chapter 6 was the best! Will be giving as business gifts this year! Kuddos to the guy who wrote this!"


Amazon Book Review

“Every page deserves a day; every word an hour because the content is so rich and so profound."

Dr. Richard Weiskoff Ph. D

Professor University of Miami

The Art of WHY Fans + KIVA!

The Art of WHY fans, that means YOU, can help change...

The Art of WHY + Microfinancing

Check out the latest video blog from Frankie about...

Book Signing at Book People, WeWork

After visiting the great state of Kentucky, Frankie...

Annual Vision Summit for Colonial Life

Are you looking for inspiration to find your purpose...

The Art of WHY Takes on The Windy City!

This April, Frankie is taking on the Windy City! Stop...

St. Louis Offers Four Unique Book Tour Stops!

This March, Frankie heads to the iconic city of St....

The Skillery, Belmont, & Parnassus Book Store in Nashville!

Frankie will move on to the legendary city of...

Book Signing at Book People, WeWork, & UT Austin

After visiting the great state of Kentucky, Frankie...

Annual Vision Summit for Colonial Life

Are you looking for inspiration to find your purpose...

National book tour heads to Florida!

Frankie Russo is currently traveling on a national...

• Annual Vision Summit for Colonial Life
Jan 16-18, 2017, Louisville, KY – Churchhill Downs Museum

• Book Signing at Book People
Jan 22, 2017, 7:00 PM, Austin, TX

• Book Signing at WeWork
Jan 23, 2017, Austin, TX – WeWork, 600 Congress Avenue, Austin, TX 78701

• Book Signing at The University of Texas at Austin
January 24, 2017, Austin, TX – The University of Texas at Austin

• The Art of Why is coming to Nashville!
February 22-25, Nashville, TN

• The Art of Why is coming to St. Louis!
March 23-25, 2017, St. Louis, MO

• The Art of Why is coming to Chicago!
April 19-20, Chicago, IL

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