Finding Your Way Through Purpose

Entrepreneur, Husband, Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the founder and CEO of POTENZA, INC., a family of marketing and technology companies. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkest hour that had become his life, he found his WHY.

Through his Writings and Speaking Events, Russo Shares His Purpose-Finding Mission and Helps Other Improves their Lives by Finding and Mastering their WHY.

THE BOOK

Russo’s acclaimed book The Art of WHY provides the map for you to take action and become a pro at doing what you are meant to do.

Read

SPEAKING

Russo is an energetic speaker and motivator. Russo’s speeches seek to help people discover and optimize their true potential.

Watch

WHY TOOLS

There are many ways you can apply your WHY in life. The Art of WHY E-Guide series offers all the tools you need to jumpstart your new life!

Discover

"The Art of WHY is a MUST read for aspiring entrepreneurs, coaches, consultants and anyone who feels like they’re meant to do something bigger in life. I’m recommending this book to all of my clients…the clarity, confidence and inspiration it provides is priceless."

Natasha Hazlett

CEO/Attorney at Fast Forward Marketing

"Powerful! This book is a great investment into the breath taking future we all deserve!"

Roquita Williams

President, World Trade Club

"Frankie Russo candidly shares his own life lessons and tips to reactivate your thought process. The exercises will enable you to map out the path to your greatest destiny. Brilliant Read!"