Finding Your Way Through Purpose
Entrepreneur, Husband, Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the founder and CEO of POTENZA, INC., a family of marketing and technology companies. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkest hour that had become his life, he found his WHY.
Entrepreneur, Husband, Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the founder and CEO of POTENZA, INC., a family of marketing and technology companies. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkest hour that had become his life, he found his WHY.
Through his Writings and Speaking Events, Russo Shares His Purpose-Finding Mission and Helps Other Improves their Lives by Finding and Mastering their WHY.
THE BOOK
Russo’s acclaimed book The Art of WHY provides the map for you to take action and become a pro at doing what you are meant to do.
WHY TOOLS
There are many ways you can apply your WHY in life. The Art of WHY E-Guide series offers all the tools you need to jumpstart your new life!
